Memorigin - Mémoire Aspirare

Aspirare Tourbillon – The Beginning of MEMOIRE

To mark a new chapter in haute horology, Memorigin has partnered with Swiss Koncept — a watchmaking development company founded by renowned Swiss watchmakers Kaj Korpela and Costya Vigneri — to create a high-end sub-brand: MEMOIRE.

After three years of close collaboration, design, and refinement, MEMOIRE proudly launched its debut masterpiece: the Aspirare Tourbillon. Named after the Latin word meaning "to aspire," the watch embodies an endless desire and tireless pursuit of ultimate watchmaking craftsmanship.

Featuring a handcrafted movement with 155 components and 25 jewels, it beats at 28,800 vibrations per hour and requires over 100 hours to complete. The base plate is engraved with “DESIGNED & HANDCRAFTED BY SWISS CONCEPT” — a mark of artisanal excellence.

The 40mm case houses a partially open, salmon-colored dial with sandblasted texture and layered grey accents. “SWISS” and “HONG KONG” engraved on the mainspring barrel slowly rotate with time — a poetic tribute to this cross-cultural collaboration.